Glossary
СRM software (CRM system) is a specific software tool that allows to collect and analyze customer data, like previous purchases, contact information, surveys, other important details and optimize numerous processes, like inventory management, sales management, sales qualification, lead management, and so on. CRM (Customer Relationship Management) software can also include collaborative and analytical features, as well as it can be integrated with third-party software.
CRM softwae is one of the most important business tools ever, as it is used within all industries and busienss models, as it helps to track customer interactions, manage sales through sales pipeline and process sales qualification. CRM software also has powerful integration capabilities, including follow-up messages and calls for order confirmation and communication with customers. CRM software can also include capabilities of collaboration tools to enhance the communication between team members.
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