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Customer Experience Management

Glossary

What is Customer Experience Management

Customer experience management is a number of methods, tactics and techniques that are used to improve customer experience. Customer Experience Management (CEM) refers to the practice of strategically designing, controlling, and optimizing all interactions and touchpoints between a business or organization and its customers.

CEM involves collecting and analyzing customer feedback, data, and insights to make data-driven improvements that enhance satisfaction, loyalty, and overall business performance. It’s a holistic approach aimed at fostering long-term customer relationships and driving business growth.

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