Glossary
Net Promoter Score (NPS) is a customer experience metric that shows the percentage of loyal customers who are ready to become brand advocates.
Net Promoter Score is one of four main components of Customer Experience (CX) that is used to measure the loyalty of customers and their willingness to advertise the brand to their acquintances and friends. Net Promoter Score is measured by specific customer surveys, which uses 1 to 10 score to measure whether customers are loyal or not.
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