Glossary
Campaign management refers to all strategies and tactics a business uses to create, test, plan, edit, manage and evaluate the results of the campaign, regardless the purpose and type of the campaign.
Campaign management is about marketing camapigns, as this is the main field where you run any campaigns. Marketing campaign management is extremely important in order to achieve the sales performance goals (or lead generation goals) you have to achieve, as it covers all the process from creating a marketing campaign or even a strategy before doing marketing campaigns themselves, and to the point where you stop the campaign and start measuring its effectiveness.
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