Glossary
Conversion tracking is the automated process of evaluating the performance of display media ads to understand the effectiveness of marketing efforts and measure the percentage of successful deals.
Conversion tracking works either based on JavaScript trackeer or Pixel tracker, which are used to measure the performance of search media and display media advertising materials via comparing different KPIs. Main KPIs for conversion tracking include: CTR (Click Through Rate), CPA (Cost Per Acquisition), ROI (Return Of Investment), and so on.
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