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Dialer (dialler)

Glossary

What is Dialer (dialler)

Dialer is a software tool for cold calling automation, which means it is a specific tool to automate the processess of choosing, dialing and connecting outbound calls to agents. The system needs only a contact list to start calling.

Dialer software is one of the most important tools for outbound telemarketing. It boost agent occupancy rates, optimizes workload, boost conversion rates and success rates, and it also provides higher productivity than manual dialing, thus it has positive impact on agent satisfaction. There are different types of dialers for different purposes – for cold calls, warm calls, and for work with current customers. Dialer software is a must-have for outbound telemarketers, because it shows productivity rates that are 300% higher compared to manual dialing of phone numbers.

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